More than 75% of executives at large and mid-sized companies have said that attending a webinar influenced their decision to consider a vendor within the last year. Yet, many B2B companies struggle to develop webinars that lead to sales. So what are they getting wrong? The topic, presenter, partner or all of the above?

This webinar debunks the myth that social media is not effective in driving B2B sales. Our research shows that 92 percent of executives who use social media for business say that it influenced a purchasing decision within the last year.

This webinar identifies the marketing channels that offer the greatest and least returns on investment for the proposed budget, based on research conducted by Mission Control Marketing in partnership with Researchscape. These insights enable you to prioritize marketing channels, allocate resources intelligently, and, therefore, create the most effective marketing plan for 2018.