Our Research.

We conducted a comprehensive study of decision-makers at large and mid-sized organizations to ascertain which marketing channels lead to sales.

In other words, the research identifies the marketing channels that influences decision-makers when making a purchase or considering vendors for an RFP – invaluable insights for b-to-b marketers assembling their marketing mix.


Our latest research results about what marketing channels influence decision-makers at mid-sized and large organizations when choosing a vendor.

This webinar discusses broader themes that marketers can refer to in order to assemble the best marketing mix for their 2018 planning.

Based on our research about the habits of decision-makers at b-to-b organizations, here are some interesting insights we gleaned about webinars.

This webinar identifies the marketing channels that offer the greatest and least returns on investment for the proposed budget, based on research conducted by Mission Control Marketing in partnership with Researchscape.

As b-to-b marketers wrap up Q1 and look to build momentum for the next three-quarters, there are strategic campaigns they can launch immediately and show results this year. This webinar will show you how to effectively pivot your marketing tactics given a truncated timeline.

Trust the Data: Social Media Is Essential for B2B Sales

This webinar debunks the myth that social media is not effective in driving B2B sales. Our research shows that 83 percent of decision-makers use social media for business purposes, and 92 percent of those decision-makers say that a purchase of theirs was influenced by social media within the last year.