We conducted a comprehensive study of decision-makers at large and mid-sized organizations to ascertain which marketing channels lead to sales.
In other words, the research identifies the marketing channels that influences decision-makers when making a purchase or considering vendors for an RFP – invaluable insights for b-to-b marketers assembling their marketing mix.
This webinar discusses broader themes that marketers can refer to in order to assemble the best marketing mix for their 2018 planning.
Based on our research about the habits of decision-makers at b-to-b organizations, here are some interesting insights we gleaned about webinars.
Our 2017 research report about what marketing channels influence decision-makers at mid-sized and large organizations when choosing a vendor.