Mission Control Marketing is the essential agency partner to the CMO at mid-sized b-to-b organizations. Taking a holistic approach, we provide strategic marketing counsel and channel-agnostic execution with an unflinching focus on increasing sales and driving overall business growth.

Research Insights: Webinars


Webinars are one of the most valuable marketing tools for b-to-b organizations. The barrier to entry from a technology standpoint is low, as are the cost implications. Based on our research about the habits of decision-makers at b-to-b organizations, here are some interesting insights we gleaned about webinars:

  • 75% of respondents said they attend at least one webinar a month
  • 57% view webinars live while 43% download the recording
  • 83% are repeat viewers to the same vendor
  • 71% attend to learn about the webinar topic

And most importantly:

  • 77% said that webinars influenced their decision to choose a vendor

In other words, for relatively small investment, webinars can effectively influence big-ticket purchasing decisions at large and mid-sized organizations. Still, there’s a right way to run a webinar and a wrong way.


Webinar On-Demand: Which Marketing Channels Lead to Sales